Public - Private Collaboration: Fueling MICE Growth

International Mice Summit

26 - 27 November 2025 | The Canopy | Riyadh, Saudi Arabia

thumb-img

About IMS

When you need change. Bring the leaders to the table.

Building on the overwhelming success of last year’s inaugural event, IMS25 will convene over 3,000 global leaders from across the Meetings, Incentives, Conferences, and Exhibitions (MICE) ecosystem, including government officials, policymakers, PEOs and PCOs, investors, innovators, industry influencers, and MICE infrastructure developers.

Hosted by the Saudi Conventions and Exhibitions General Authority (SCEGA), IMS25 is part of Saudi Arabia’s Vision 2030 journey to transform the Kingdom into a global hub for business events, innovation, and sustainable growth.

Who Attends

The IMS convenes leaders from across and beyond the entire MICE ecosystem

1
who-attend-2
3
4
5
6
7
8
9
10en
11
who-attend-icon-1

Organizers

PCOs, PEOs, DMCs, and incentive organizers

who-attend-icon-2

Venues

Convention center, hotel and resort owners and operators

who-attend-icon-4

Technology

AV, immersive experiences and event apps

who-attend-icon-4

Government & Policy

Governments, tourism boards, and associations

who-attend-icon-5

Media & Brands

Online and print media, and influencers

who-attend-icon-6

Sustainability

CSR partners, sustainable sourcing, and carbon offset

who-attend-icon-7

Partners & Investors

PE, VC, and other funding sources

who-attend-icon-8

Infrastructure

Lodging, transportation, urban planning, and Giga projects

who-attend-icon-9

Creatives

Designers, content creators, experiential marketers, and agencies

who-attend-icon-10

Innovators

Thought leaders and disruptors (e.g., tech, media, retail)

who-attend-icon-11

Operations

Catering, logistics, and accreditation

p1
p2
p3
p4
p5

Pillars

Where Uncertainty Sparks Opportunity

Geopolitical shifts and economic volatility, from sudden rescheduling to inflation, are reshaping how events are planned and delivered. This pillar examines how the industry can remain resilient, protect economic value, and maintain trust while convening in unsettled times.

Program Pillars

Digital Meets Design

Emerging technologies, AI, hybrid formats, and smarter staffing models promise new efficiencies and engagement, but not every tool adds real value. This pillar explores where technology truly enhances event design and where the human power of convening still prevails.

Program Pillars

The Destination Dividend

Destinations are more than venues; they represent culture, identity, and opportunity. This pillar explores how leveraging both primary and secondary destinations can differentiate a city, attract investment, and generate tangible economic value for hosts and participants.

Program Pillars

Return on Vision

From concept to delivery, business models for PEOs and PCOs are evolving rapidly. This pillar looks at how impact is measured, value is demonstrated, and business growth opportunities are seized in an increasingly competitive global market.

Program Pillars

Innovating Strategy

New forces are reshaping the business of events, from the rise of sports and culture as MICE drivers to the reinvention of exhibitions and the integration of sustainability. This pillar explores how PEOs and PCOs are adapting strategies to meet tomorrow’s demands.

Featured Speakers

IMG
H.E. Fahd Abdulmohsen Al-Rasheed  

Chairman of the Board of DirectorsSaudi Conventions and Exhibitions General Authority (SCEGA)  

IMG
Sven Bossu  

CEOAIPC  

IMG
Greg Hitchen  

CEOTerrapin  

IMG
Stefan Rummel  

CEOMesse München  

IMG
Chris Skeith OBE  

CEO & Managing DirectorUFI  

Speakers

H.E. Fahd Abdulmohsen Al-Rasheed

Chairman of the Board of Directors
Saudi Conventions and Exhibitions General Authority (SCEGA)
His Excellency Fahd Bin Abdulmohsan Al-Rasheed was appointed by Royal Decree as Advisor in the General Secretariat of the Council of Ministers of the Kingdom of Saudi Arabia in 2023. He plays a key role in some of the most significant development projects and initiatives under Vision 2030.

H.E. Al-Rasheed currently serves on several boards and committees, including the Royal Commission for Riyadh City, Riyadh Foundation, New Murabba Development Company, Diriyah Company, Qiddiya Investment Company, Hevolution Foundation, King Abdullah University of Science and Technology (KAUST), King Saud University, Expo 2030 Development Company, and Riyadh Art. He also chairs the Saudi Conventions and Exhibitions General Authority and has represented the Kingdom of Saudi Arabia as a lead on Urban 20 since 2020.

H.E. Al-Rasheed was formerly the CEO of the Royal Commission for Riyadh City (RCRC), the authority in charge of the capital city of the Kingdom of Saudi Arabia, where he oversaw the transformation of Riyadh into a top global city for investment, tourism, and livability by 2030. Before RCRC, H.E. Al-Rasheed served as the Group CEO and Managing Director of King Abdullah Economic City (KAEC), the world’s first publicly traded city and one of the largest private sector projects globally. Before joining KAEC, he served as the Deputy Governor of the Saudi Arabian General Investment Authority (now the Ministry of Investment).

H.E. Al-Rasheed holds a BSc from Washington University in St. Louis and an MBA from Stanford University. He also completed the Advanced Management Program in Real Estate at the Harvard Graduate School of Design. He was recognized by the World Economic Forum as a Young Global Leader (YGL) in 2011.
Speakers

Sven Bossu

CEO
AIPC
Sven Bossu joined AIPC as CEO in May 2020. Together with the Board, the Members and the Business Partners he has implemented a transformation programme which has resulted into an entirely new value proposal to Convention and Exhibition Centres across the globe based on the changing needs of the members and the challenges they are facing.
Before joining AIPC, Sven worked as Managing Director at ESTRO (European Society for Radiation Oncology). He successfully led the branding, marketing and digital transformation of ESTRO – a massive project which was finalized in April 2020. It included a full re-branding, implementation of a new CMS and CRM system, the creation and implementation of a marketing strategy and a complete re-vamp of the annual congress.

Prior to joining ESTRO, Sven worked for 20 years in the financial services world. The first 10 years of his career he worked as an international programme manager at ING, followed by 10 years at SWIFT – the Society for Worldwide Interbank Financial Telecommunications. At SWIFT, Sven oversaw Sibos – SWIFT’s flagship event that brings together over 8,000 decision-makers from more than 150 countries for four days of discussions on the key challenges and shared solutions facing the global financial community.
Speakers

Greg Hitchen

CEO
Terrapin
Greg Hitchen is the Group CEO of Terrapinn, a global events company. With over 35 years in the industry, Greg has been instrumental in growing Terrapinn's global event brands, platform and footprint. Having worked directly in Australia, Asia, Africa, Middle East, Europe, USA, and Latin America, he now focuses on growing Terrapinn through acquisitions and value creation. He champions events as a rewarding career within Terrapinn's creative, merit-based culture.

Terrapinn is the largest privately owned (non-PE) events company in the world and is in the top twenty of global exhibition organisers.

At Terrapinn, the company looks forward to the opportunities that AI will bring to its business, its people, and the industry.
Speakers

Stefan Rummel

CEO
Messe München
As CEO of the Messe München Group, Stefan Rummel is driving the global expansion and oversee all capital and consumer goods shows worldwide with well-known brands such as bauma, IFAT and IAA Mobility. Within the group, his responsibilities also includes Corporate Strategy & Innovation, M&A, People and Culture, Corporate Governance, IT as well as the Operational Services. He started his career as a consultant and joined Messe München in 2011. He is a member of the Board of Directors of the Global Association of the Exhibition Industry (UFI) and a member of the Board of Directors of The Saudi Conventions & Exhibitions General Authority (SCEGA).
Speakers

Chris Skeith OBE

CEO & Managing Director
UFI
Chris Skeith OBE has served in the exhibition industry for over 30 years, and is Managing Director & CEO of UFI, The Global Association for the Exhibition Industry, which represents over 900 organisations in over 90 countries who build, maintain, and support the world’s market places: trade show organisers, venue owners and operators, service providers, and national as well as international associations of our industry.

Chris has built a career in the not-for-profit sector, starting his exhibition career in media auditing at ABCUK, moving to the associations sector in 2006, merging two event associations in the service supplier sector to form ESSA, and in 2010, he also ran the venues association, AEV, in the UK. In 2014, he took the role of CEO of the organisers association, AEO which represents UK-based organisers who operate worldwide.
During this time, he held voluntary positions to raise the profile of the sector to Government and regulators, including Chair of UKEVENTS, and served as an UFI Board Member and chair of their associations committee.

In the Queen’s Birthday Honours List 2021, he was awarded an OBE by Her Majesty the Queen, for services to the Events Industry.
Back To Top