Expanding Horizons

International Mice Summit

15 - 17 December 2024 | Mohammed Bin Salman Nonprofit City, Riyadh, Saudi Arabia

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About IMS

When you need change. Bring the leaders to the table.

The inaugural International MICE Summit brings together industry leaders, visionaries, and change-makers from across the global MICE ecosystem and beyond. IMS will chart a transformative path for cities and countries that recognize the MICE industry's capacity to build nations, promote prosperity, and support economic sectors. Together, we will shape MICE's future, advancing its impact beyond business as usual.

Who Attends

The IMS convenes leaders from across and beyond the entire MICE ecosystem

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Organizers

PCOs, PEOs, DMCs, and incentive organizers

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Venues

Convention center, hotel and resort owners and operators

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Technology

AV, immersive experiences and event apps

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Government & Policy

Governments, tourism boards, and associations

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Media & Brands

Online and print media, and influencers

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Sustainability

CSR partners, sustainable sourcing, and carbon offset

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Partners & Investors

PE, VC, and other funding sources

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Infrastructure

Lodging, transportation, urban planning, and Giga projects

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Creatives

Designers, content creators, experiential marketers, and agencies

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Innovators

Thought leaders and disruptors (e.g., tech, media, retail)

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Operations

Catering, logistics, and accreditation

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Pillars

Technology Transformation in MICE

Explore how AI, VR, AR, blockchain, and data analytics are reshaping the MICE industry, from event design to secure transactions.

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New Business Models to Expand Impact of MICE

Explore the MICE industry's sociental and economic impact, job creation, and innovative sponsorship models that add value for both sponsors and attendees.

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Hybrid and Boarderless Events

Explore the future of hybrid events blending physical and virtual experiences, enhancing accessibility, engagement, and interaction.

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Future-Proofing Talent and Skill Development

Explore evolving MICE skill sets, focusing on digital fluency, sustainability, creativity, and crisis management for future leaders.

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Personalized and Experiential Engagement

Explore designing personalized experiences through gamification, immersive tech, AI, and storytelling to engage attendees.

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Sustainability and Green MICE Expertise

Explore sustainable event practices like zero-waste, sourcing, carbon offset programs, and how they enhance reputations and align with climate goals.

Location

International
Mice Summit

Malfa Hall, MISK City, Riyadh, Saudi Arabia

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