About IMS
Organized by the Saudi Conventions & Exhibitions General Authority, the International MICE Summit (IMS) is a global platform uniting over 3,000 Meetings, Incentives, Conferences, and Exhibitions (MICE) industry leaders and innovators from across sectors to redefine the future of this industry. Hosted in Riyadh, Saudi Arabia,
IMS focuses on fostering innovation, knowledge sharing, and sustainable development under the theme "Public-private collaboration: Fueling MICE growth", while also exploring three pillars: Where uncertainty sparks opportunity, digital meets design, the destination dividend, return on vision, and innovating strategy. With a two-day interactive program featuring plenary sessions, panel discussions, innovation clusters, and exhibitions, IMS offers unparalleled opportunities for networking and collaboration. As the MICE industry evolves to drive economic growth and build prosperous nations, IMS serves as a catalyst for shaping the future of convening in today’s dynamic global landscape.
Stay updated on event details, industry insights, and exclusive opportunities to engage with global leaders in the heart of Saudi Arabia, the fastest-growing MICE destination in the world.
Who Attends
The IMS convenes leaders from across and beyond the entire MICE ecosystem
Organizers
PCOs, PEOs, DMCs, and incentive organizers
Venues
Convention center, hotel and resort owners and operators
Technology
AV, immersive experiences and event apps
Government & Policy
Governments, tourism boards, and associations
Media & Brands
Online and print media, and influencers
Sustainability
CSR partners, sustainable sourcing, and carbon offset
Partners & Investors
PE, VC, and other funding sources
Infrastructure
Lodging, transportation, urban planning, and Giga projects
Creatives
Designers, content creators, experiential marketers, and agencies
Innovators
Thought leaders and disruptors (e.g., tech, media, retail)
Operations
Catering, logistics, and accreditation
Pillars
Where Uncertainty Sparks Opportunity
Geopolitical shifts and economic volatility, from sudden rescheduling to inflation, are reshaping how events are planned and delivered. This pillar examines how the industry can remain resilient, protect economic value, and maintain trust while convening in unsettled times.
Program Pillars
Digital Meets Design
Emerging technologies, AI, hybrid formats, and smarter staffing models promise new efficiencies and engagement, but not every tool adds real value. This pillar explores where technology truly enhances event design and where the human power of convening still prevails.
Program Pillars
The Destination Dividend
Destinations are more than venues; they represent culture, identity, and opportunity. This pillar explores how leveraging both primary and secondary destinations can differentiate a city, attract investment, and generate tangible economic value for hosts and participants.
Program Pillars
Return on Vision
From concept to delivery, business models for PEOs and PCOs are evolving rapidly. This pillar looks at how impact is measured, value is demonstrated, and business growth opportunities are seized in an increasingly competitive global market.
Program Pillars
Innovating Strategy
New forces are reshaping the business of events, from the rise of sports and culture as MICE drivers to the reinvention of exhibitions and the integration of sustainability. This pillar explores how PEOs and PCOs are adapting strategies to meet tomorrow’s demands.
Featured Speakers
H.E. Fahd Abdulmohsen Al-Rasheed
Chairman of the Board of DirectorsSaudi Conventions and Exhibitions General Authority (SCEGA)
Fahd Hamidaddin
CEO & Member of the BoardSaudi Tourism Authority
H.E. Fahd Abdulmohsen Al-Rasheed
Chairman of the Board of Directors
Saudi Conventions and Exhibitions General Authority (SCEGA)
H.E. Al-Rasheed currently serves on several boards and committees, including the Royal Commission for Riyadh City, Riyadh Foundation, New Murabba Development Company, Diriyah Company, Qiddiya Investment Company, Hevolution Foundation, King Abdullah University of Science and Technology (KAUST), King Saud University, Expo 2030 Development Company, and Riyadh Art. He also chairs the Saudi Conventions and Exhibitions General Authority and has represented the Kingdom of Saudi Arabia as a lead on Urban 20 since 2020.
H.E. Al-Rasheed was formerly the CEO of the Royal Commission for Riyadh City (RCRC), the authority in charge of the capital city of the Kingdom of Saudi Arabia, where he oversaw the transformation of Riyadh into a top global city for investment, tourism, and livability by 2030. Before RCRC, H.E. Al-Rasheed served as the Group CEO and Managing Director of King Abdullah Economic City (KAEC), the world’s first publicly traded city and one of the largest private sector projects globally. Before joining KAEC, he served as the Deputy Governor of the Saudi Arabian General Investment Authority (now the Ministry of Investment).
H.E. Al-Rasheed holds a BSc from Washington University in St. Louis and an MBA from Stanford University. He also completed the Advanced Management Program in Real Estate at the Harvard Graduate School of Design. He was recognized by the World Economic Forum as a Young Global Leader (YGL) in 2011.
Fahd Hamidaddin
CEO & Member of the Board
Saudi Tourism Authority
STA plays a central role in the nation’s tourism ecosystem, acting as a bridge between government entities, private sector innovators, and international partners. With a mandate to build and promote Saudi Arabia’s national tourism brand, STA collaborates with tourism operators, airlines, and global travel distributors to highlight the Kingdom’s rich cultural heritage, natural wonders, and unmatched experiences to the world.
Hamidaddin holds prominent positions on the boards of several influential organizations, both internationally and within Saudi Arabia. These include the Board of Directors of the Saudi Tourism Authority (STA), the Tourism Development Council, Qiddiya Investment Company, Saudi Arabian Airlines, the Air Connectivity Program, Cruise Saudi, the Red Sea Authority, King Saud University (KSU), the Saudi Conventions and Exhibitions General Authority, the General Authority of Civil Aviation, the Red Sea Cruise Company, and the Expo 2030 Executive Committee.
In addition, he has served as Secretary of the Umrah Strategy Steering Committee under the Pilgrim Experience Program amongst others. These roles underscore his pivotal contributions to advancing strategic objectives and strengthening the Kingdom's leadership on the global stage.
Hamidaddin also serves as Vice Chair of TOURISE, the world’s premier platform shaping a new horizon for global tourism. In this capacity, Hamidaddin helps guide TOURISE’s strategic direction, championing cross-sector collaboration and innovation to drive sustainable growth and transformation across the global tourism ecosystem. Under the leadership of Fahd Hamidaddin, STA has launched the “Visit Saudi” brand, opening the doors of the Kingdom to the world. He has been a key advocate for making travel more accessible for both consumers and trade partners. Through innovative initiatives such as the "Tourism Sector Accelerator Program" and the launch of the Nusuk platform, he has fostered transformative solutions that redefine the global travel experience.