About IMS
When you need change. Bring the leaders to the table.
Building on the overwhelming success of last year’s inaugural event, IMS25 will convene over 3,000 global leaders from across the Meetings, Incentives, Conferences, and Exhibitions (MICE) ecosystem, including government officials, policymakers, PEOs and PCOs, investors, innovators, industry influencers, and MICE infrastructure developers.
Hosted by the Saudi Conventions and Exhibitions General Authority (SCEGA), IMS25 is part of Saudi Arabia’s Vision 2030 journey to transform the Kingdom into a global hub for business events, innovation, and sustainable growth.
Who Attends
The IMS convenes leaders from across and beyond the entire MICE ecosystem
Organizers
PCOs, PEOs, DMCs, and incentive organizers
Venues
Convention center, hotel and resort owners and operators
Technology
AV, immersive experiences and event apps
Government & Policy
Governments, tourism boards, and associations
Media & Brands
Online and print media, and influencers
Sustainability
CSR partners, sustainable sourcing, and carbon offset
Partners & Investors
PE, VC, and other funding sources
Infrastructure
Lodging, transportation, urban planning, and Giga projects
Creatives
Designers, content creators, experiential marketers, and agencies
Innovators
Thought leaders and disruptors (e.g., tech, media, retail)
Operations
Catering, logistics, and accreditation
Pillars
Where Uncertainty Sparks Opportunity
Geopolitical shifts and economic volatility, from sudden rescheduling to inflation, are reshaping how events are planned and delivered. This pillar examines how the industry can remain resilient, protect economic value, and maintain trust while convening in unsettled times.
Program Pillars
Digital Meets Design
Emerging technologies, AI, hybrid formats, and smarter staffing models promise new efficiencies and engagement, but not every tool adds real value. This pillar explores where technology truly enhances event design and where the human power of convening still prevails.
Program Pillars
The Destination Dividend
Destinations are more than venues; they represent culture, identity, and opportunity. This pillar explores how leveraging both primary and secondary destinations can differentiate a city, attract investment, and generate tangible economic value for hosts and participants.
Program Pillars
Return on Vision
From concept to delivery, business models for PEOs and PCOs are evolving rapidly. This pillar looks at how impact is measured, value is demonstrated, and business growth opportunities are seized in an increasingly competitive global market.
Program Pillars
Innovating Strategy
New forces are reshaping the business of events, from the rise of sports and culture as MICE drivers to the reinvention of exhibitions and the integration of sustainability. This pillar explores how PEOs and PCOs are adapting strategies to meet tomorrow’s demands.