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About IMS
When you need change. Bring the leaders to the table.
The inaugural International MICE Summit brings together industry leaders, visionaries, and change-makers from across the global MICE ecosystem and beyond. IMS will chart a transformative path for cities and countries that recognize the MICE industry's capacity to build nations, promote prosperity, and support economic sectors. Together, we will shape MICE's future, advancing its impact beyond business as usual.
Who Attends
The IMS convenes leaders from across and beyond the entire MICE ecosystem
Organizers
PCOs, PEOs, DMCs, and incentive organizers
Venues
Convention center, hotel and resort owners and operators
Technology
AV, immersive experiences and event apps
Government & Policy
Governments, tourism boards, and associations
Media & Brands
Online and print media, and influencers
Sustainability
CSR partners, sustainable sourcing, and carbon offset
Partners & Investors
PE, VC, and other funding sources
Infrastructure
Lodging, transportation, urban planning, and Giga projects
Creatives
Designers, content creators, experiential marketers, and agencies
Innovators
Thought leaders and disruptors (e.g., tech, media, retail)
Operations
Catering, logistics, and accreditation
Pillars
Technology Transformation in MICE
Explore how AI, VR, AR, blockchain, and data analytics are reshaping the MICE industry, from event design to secure transactions.
Pillars
New Business Models to Expand Impact of MICE
Explore the MICE industry's sociental and economic impact, job creation, and innovative sponsorship models that add value for both sponsors and attendees.
Pillars
Hybrid and Boarderless Events
Explore the future of hybrid events blending physical and virtual experiences, enhancing accessibility, engagement, and interaction.
Pillars
Future-Proofing Talent and Skill Development
Explore evolving MICE skill sets, focusing on digital fluency, sustainability, creativity, and crisis management for future leaders.
Pillars
Personalized and Experiential Engagement
Explore designing personalized experiences through gamification, immersive tech, AI, and storytelling to engage attendees.
Pillars
Sustainability and Green MICE Expertise
Explore sustainable event practices like zero-waste, sourcing, carbon offset programs, and how they enhance reputations and align with climate goals.
Malfa Hall, MISK City, Riyadh, Saudi Arabia